4 Effective Recruitment Marketing Strategies for the Current Job Market

Guest blog post by Katie Conroy at advicemine.com

A prominent change that has been observed in the latter part of the pandemic is the creation of a candidate-driven job market. In such a market, the number of jobs exceeds the number of qualified candidates. Hence, companies need to compete for hiring the best talent. This article by Artemiste explores the steps you can take to stand out from the competition and hire the best candidates for your business.

Have a Great Online Presence

According to research, around 75% of job seekers scrutinize an employer’s reputation before applying and 86% of candidates use social media to find jobs. To make a good impression it's integral to have a stunning website and a strong social media presence.

Before applying, candidates will visit your website to get a feel for your brand, product, and work culture. To provide a good user experience, ensure you have easy navigation, a dedicated “About Us” page listing your company’s vision, mission, and brand story. In addition, have a “Careers” page with a clear description of job duties, responsibilities, and expectations. Moreover, have a form allowing candidates to directly apply from your website, this can help identify those who are highly interested in the position.

Similarly, review your social accounts before publishing job postings. All accounts should be in sync with regard to brand colors and messaging. Posting openings on your socials allows you to receive and ultimately recruit a wider pool of applicants and reach a larger audience. Expect some candidates to submit questions or queries as comments, promptly reply to these from the brand handle. Having positive interactions with candidates on social media will help establish a good reputation.

Promote Your Culture

Most major brands such as McDonald's, Samsung, Apple have pages named “Meet Our People” which includes employee images, team breakdown, and testimonials. Do the same for your business.

Additionally, encourage employees to contribute content for the page. This can include – blog posts, pictures, short videos, product presentations, and more. Going through this content will provide the candidate with an in-depth understanding of your work culture and the people they will be working with.

Furthermore, share this content on your social handles. It will serve the dual purpose of promoting your brand and providing recognition to the employees who took the time to create content for your website.

Encourage Referrals from Employees

On average, recruiting a new candidate can take between 20–60 days and include expenditure on advertising, background checks, interviews, and post-hiring training. According to FormStack, employee referrals are one of the fastest and cost-effective methods to hire talented candidates. Additionally, more than 50% of referred candidates tend to work in the same role for more than five years.

Referrals can help overcome the need for preliminary screening of candidates as your employees will refer talented individuals from their network to fill vacancies.

Additionally, involving employees in the recruitment process can help increase confidence as it allows them to contribute towards the business’ growth. You can also provide them with monetary rewards if their referred candidates are hired. Similarly, given that referred employees already know someone in the office, it helps them to adapt faster and hit the ground running from day one.

Provide Job Growth Opportunities

Make it a point to publish job postings internally before opening them to external candidates. Promoting candidates provides various benefits over hiring externally. On average, it takes about two years for an external candidate to get up-to-speed with all organizational activities. Conversely, your employees are already well-versed with business projects and goals.

In addition to hiring, you will need to allocate time and budget towards training new hires. No such training is required for existing employees. Promotions lead to a direct boost in confidence and productivity among employees, it also creates a culture where employees understand that their efforts are recognized and rewarded.

Furthermore, focus on providing career development opportunities. These include:

• Hosting skill development workshops focused on technical or soft skills

• Team training programs to improve collaboration

• Mentorship programs for new hires and interested senior employees

• Providing funding for higher education opportunities

Integrating these techniques in your recruitment process will help you land the best candidates in the present job market.

Artemiste Consulting offers a wide range of Human Resources services to help your business needs. We understand the challenges employers are facing and will work with you to ensure you have the best guidance and tools available.

Contact us today for a complimentary consultation